![](https://freight.cargo.site/t/original/i/a440060846fd7129289afe5db9710be43aa3378745d839d41242b6dcc225c11b/Cheerios_Still_02.jpg)
![](https://freight.cargo.site/t/original/i/353cdd2a166eb5ca621ad571487553effaea505e17b401ef635920f71d5f15fb/Cheerios_Still_06.jpg)
![](https://freight.cargo.site/t/original/i/881c1e8519a53d54f7eaf14ca58a31ab92c5c7dd7a422e089dc5db4cd8f085dc/Cheerios_gif_v02.gif)
CHEERIOS: HAPPY STARTS
Co-director/illustrator
Co-director/illustrator
A commercial for Cheerios following a chain reaction of positivity and smiles. Featuring a cast of colourful characters and situations all seamlessly blended together.
Co-directed and designed by Robert Wallace and Caitlin McCarthy.
![](https://freight.cargo.site/t/original/i/c12517cba97631741713623cb47c7f97e00cc561d66794e478d2ba790848d396/Cheerios_gif_v04.gif)
![](https://freight.cargo.site/t/original/i/54ee8c484c1bde31cfe93732ab6050b186179ad30a47f24376428cced283add9/Cheerios_Still_10.jpg)
![](https://freight.cargo.site/t/original/i/e4ce6b455e32fa98f9ae2c4eb474eee4cfca5d1f93c93c414401d9b7a2c1fac8/Cheerios_Still_05.jpg)
![](https://freight.cargo.site/t/original/i/e00c34afa2a2dff0b9a98033f5a107bf5e14efe2a600e496697ab67a447e1c8d/Cheerios_gif_v01.gif)
![](https://freight.cargo.site/t/original/i/c508c3ade19873c77a0cbb62bae1cb497e3d6fac9bf05d6cfac1035136041e81/Cheerios_gif_v08.gif)
![](https://freight.cargo.site/t/original/i/9d5455b82f6579b71f3675c0aeb66913fb642f0eb401abbc0a49f0f8c3d7f95e/Cheerios_Still_09.jpg)
CREDITS
Client:
General Mills
Agency:
Anomaly
Production Company:
Strange Beast
Client:
General Mills
Agency:
Anomaly
Production Company:
Strange Beast
Co-directors & Illustrators:
Robert Wallace
Caitlin McCarthy
Producers:
Becky Perryman
Kitty Turley
Kate Badwin
Robert Wallace
Caitlin McCarthy
Producers:
Becky Perryman
Kitty Turley
Kate Badwin
Compositors:
Linus Kraemer
Magnus Atom
Cako Facioli
2D Animation:
Sean Weston
Frankie Swan
Georgia Kriss
Bianca Beneduci
Matt Lloyd
Linus Kraemer
Magnus Atom
Cako Facioli
2D Animation:
Sean Weston
Frankie Swan
Georgia Kriss
Bianca Beneduci
Matt Lloyd
Cleanup & Colour:
Jamie Hobbs
Freddie Griffiths
Eloise Garlick
Jennifer Belobi
Andrew Onorato
Luke Toth
Jared Toth
3D Animation:
Stuart Hall
David Burtle
Idris Honnor
Christian Mills
Jamie Hobbs
Freddie Griffiths
Eloise Garlick
Jennifer Belobi
Andrew Onorato
Luke Toth
Jared Toth
3D Animation:
Stuart Hall
David Burtle
Idris Honnor
Christian Mills