CTCP: LITTLE BIG LIE
Director & illustrator
Campaign for the California Tobacco Control Program exposing the deceit of the tobacco industry and their use of damaging microplastics in their filters. The campaign featured several animated spots, print and handprinted billboards using eco-friendly paint.
CREDITS

Client:
California Tobacco
Control Program

Agency: 
Duncan Channon

Production Company:
Strange Beast

Director:
Robert Wallace
Character Design:
Robert Wallace

Creative Lead: 
Matt Lloyd

Executive Producer:
Zoe Muslim

Producers:
Melissa Bel Gil
Becky Perryman
Amy Ashton

Production Assistant:
Maria Kolandawel
Concept Art:
Robert Wallace
Matt Lloyd
Lina Li
Caitlin McCarthy
Sacha Beeley

Storyboard:
Barry Reynolds

Lead Animators:
Matt Lloyd
Matt Partridge

Animators:
Frankie Swan
Maki Yoshikura
Campbell Hartley
Harriet Gillian
Jordan Haynes
Lead Cleanup & Colour:
Eloise Garlick
Zohar Dvir

Cleanup & Colour:
Lily Shaul
Daisy Holland
Peter Chownsmith
Simona Mehandzhieva
Inga Ziemele

Compositing:
Corinne Ladeinde
Aaron Armor
Tom Fisher


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